Increase your Traffic
It is vital for a company with ambition to have a website, however just having a website is not enough to ensure success. To make sure that your customers can find you your site has to perform well in the search engines. Search engine optimisation (SEO) is not “black magic” or a “dark art” it’s simply ensuring that search engines can read your site properly and can easily understand what your site is about.
When it comes to SEO there is no such thing as one size fits all. As a result, we can offer a number of different levels of SEO from basic monitoring and support through to full consultancy. However whichever route you decide is best for your business you can be sure that you will benefit from the good practices we have learnt over the years.
SEO Set-up Service
Whichever longer-term package you decide is best for your business we will always recommend that you launch your new website with your best foot forward. This means making sure that your website is optimised and search engine friendly from day one, something that we will do via our SEO set up service.
This service will ensure that each of your pages is optimised for it’s specific keyword, that images are search engine friendly, and that the website is talking to SEO services such as Google Search Console, Bing Webmaster Tools, and Google Analytics. We will also ensure that your old site structure is correctly migrated over to the new structure, something that most companies do not do yet is essential if you wish to maintain your existing search engine positions.
SEO doesn’t stop when you launch your new website. In order for you to get the most out of your investment you need to understand it’s performance and build on its successes and we are help to support you.
We aim to strike a balance between providing you with enough information to understand your market position, but not so much that it becomes overwhelming and time consuming to read and understand. We use a wide range of powerful SEO tools and techniques. Purchasing the tools yourself could cost £100s per month and take up a significant amount of time; but as an SEO client you benefit from our purchasing power and technical expertise. Added to this you will have access to our SEO experts who will be on hand to help answer questions.
Technical & Content SEO
Technical SEO Services
Recruitment websites are dynamic websites and need regular monitoring and SEO maintenance to ensure they continue to perform well in search engines. We will check your website every month to make sure it is error free and working smoothly in Google.
Content SEO Services
New content is one of the best ways to show search engines that your website is healthy, well maintained, and up to date and therefore deserving to rank well in the results pages. We will work with you to create content that will show your company off to your clients as well as Google.
What about the h1 tags and canonicalisation?
We do not want to try and blind our clients with science to make a sale, that’s why we avoid big long tables with lots of ticks that do not really mean a lot. We will make sure that your site is fully optimised and that your whole site is working to bring in more visitors to your business.
“Website Optimisation” means that we will optimise your visible content, the coding under the bonnet of your site and make sure that both people and search engines are able to easily navigate their way around your site, after all it’s people who use your services not Google.
Another firm says they can build us 50,000 links in a month!
So could we, but 12 months down the line you would be regretting that we did. Search engines are clever, really clever. Building thousands of low quality links on low quality sites works for a while, but sooner or later Google will catch you and your site will be removed from its search results.
At Strategies we always take the ethical approach, we work within the guidelines set out by the search engines which mean that we only build high quality links from sites that are relevant to your industry, your visitors and your company. A link like this is much more powerful than 1,000 un-related directory links and will serve you and your website better over the long-term.
Where’s the proof that your approach works?
Regardless of what people may claim SEO is not a “Dark Art”, in fact with the right tools such as Google Analytics it is very easy to measure the success of your SEO campaign. We will work with you to help you understand the impact of the campaign and see how by harnessing the power of search engines you can take your business where you want it to go.
Please speak to us to view our portfolio and see the impact our ethical SEO campaigns have had with some of our current clients.
Latest case study
“It has been a real pleasure working with Strategies throughout our website projects, they are always very helpful, quick to respond and patient when trying out lots of new ideas.”
When X4 first approached us it was clear that they wanted big things from their new site. Their old site didn’t represent them as a business at all and changing this whole perception was the first point of call.
X4 later decided to separate their sectors into their own unique brands which have their own unique colour palettes and logos. We ensured that this was all possible and that all of these new brand pages were in keeping with the design of the site but also had unique elements within each given brand.
As one of the fastest growing recruitment agencies in the UK, it was crucial that X4 had a site that attracted not only clients and candidates but…