Strategies
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Careers Websites

Your careers site should be your best recruiter

Make it count with a site that tells your story compellingly, makes applying effortless, and consistently delivers the talent your business needs.

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500+ recruitment sites delivered

25+ years in recruitment technology

UK-based hosting and support

Secret Escapes
Adlib
Portfolio Group
Konker
FIA
Mint

Employer Brand & Culture

Give candidates a reason to choose you

The best candidates are comparing you with three or four other employers simultaneously. A generic vacancies list won't cut it. Your careers site needs to convey what makes working for you genuinely different and make the right people feel it.

  • Your employer brand brought to life with culture, values, and real employee stories
  • Benefits and perks presented in a way that actually resonates
  • Awards, accreditations, and diversity commitments given the prominence they deserve
  • Video, photography, and rich media
  • Glassdoor ratings and reviews surfaced where they build trust
Employer brand discovery workshop output showing two real employee interview quotes, five themes that emerged (trust-led, ship culture, real benefits, mentor-led growth, diversity-first) and four outputs surfaced on the careers site including Glassdoor rating and awards
Job posting with prominent one-click Apply with CV and Apply with LinkedIn buttons and a hovering cursor, alongside conversion metrics showing 12 second average apply time, 94% completion rate and 5x higher apply rate versus industry average

Candidate experience

Make applying so easy they don't look elsewhere

Every extra click, every confusing form, every slow page costs you candidates. The best people have options — and a frustrating application experience is enough for them to go elsewhere. Your careers site removes every reason to drop off.

  • Fast, intuitive job search
  • Job pages that sell the role clearly, with obvious next steps
  • Job alerts that keep warm candidates engaged until the right role appears
  • A talent community for people who aren't ready to apply yet but want to stay connected
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SEO & AI search visibility

Candidates are searching. Make sure they find you

Candidates don't just search Google anymore, they ask ChatGPT, scroll Perplexity, and read AI Overviews before clicking a single result. Your careers site is structured to be visible across all of it, so your roles reach the right people wherever they're searching.

  • JobPosting schema on every role for Google for Jobs rich results
  • Department and location landing pages that capture long-tail candidate searches
  • Content structured so AI tools can surface and cite your employer brand
  • Page speed, Core Web Vitals, and crawlability handled from day one
  • Ongoing SEO reporting so you can see organic growth month on month
Search visibility comparison showing the same job appearing as a Google for Jobs rich result with JobPosting schema validated, and as a cited answer in AI Overview, ChatGPT and Perplexity responses, plus Core Web Vitals, organic growth and AI citation metrics

Candidate-first careers websites

"It was a pleasure collaborating with Secret Escapes on their new careers site, creating a streamlined candidate journey that has significantly improved application rates and overall engagement."
Custom HiBob integration
Multilingual
Mobile first

A cleaner structure, stronger visual hierarchy, and better conversion flow can make the entire careers experience feel easier from the first click.

Secret Escapes careers platform

Bullhorn
Broadbean
GTM
Google
Analytics
jira
Strategies
Vincere
Indeed
BUllhorn
LinkedIN
Idibu
Indeed

ATS & Integrations

Works with the tools your already uses

Your website should fit into your recruitment stack, not fight against it. We design for joined-up journeys across CRM, ATS, analytics, advertising, and automation tools.

  • Connects with Workday and all major ATS platforms
  • LinkedIn, Indeed, and job board aggregator feeds
  • HubSpot, Salesforce, and marketing automation tools
  • Google Analytics 4, Tag Manager, and conversion tracking
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Analytics & Performance

Your website as a marketing engine

Turn your careers website into your most effective marketing channel. From campaign landing pages and lead capture to content performance and analytics, everything you need to attract more of the right clients and candidates built in.

  • Campaign and sector-specific landing pages
  • Lead capture forms and conversion tracking
  • Blog and content hub to support SEO and thought leadership
  • Analytics dashboards tailored to recruitment KPIs
  • Email marketing and automation integrations
Marketing performance dashboard with 12 active campaigns, 487 qualified leads and a 4.2 percent conversion rate, a 12-month visitors and leads growth chart showing +58 percent year on year, and top channel attribution across organic, direct, email and social

How it works

From brief to live in as little as 8 weeks

A clear, transparent process so you always know what's happening and why. No surprises, no hidden extras.

  1. 1

    Discovery call

    We learn your company, brand, candidates, and goals, then we recommend the right solution.

  2. 2

    Strategy & Design

    UX wireframes, brand direction, and SEO architecture signed off before a single line of code.

  3. 3

    Build & Integrate

    Full development on a private staging environment with regular progress updates.

  4. 4

    Review & Refine

    Your feedback is built in. We iterate until the site is exactly what you envisioned.

  5. 5

    Launch & Grow

    Seamless go-live, followed by ongoing support, SEO, and hosting from the same team.

Book a demo Case studies

Recent work

Some of our latest work

A look at recent platforms and websites built to improve performance, user experience, and long-term flexibility.

View our full portfolio

Client stories

What our clients say about us

They've done an amazing job and understood exactly what we wanted! Very efficient and professional service. I would highly recommend them.

James Richmond Director

We’ve received excellent service from Strategies and came away with a really good end result that we are very pleased with.

Sophie Ling Administration Manager

It has been a real pleasure working with Strategies throughout our recruitment website projects. Helpful, quick to respond, and patient.

Danielle Church Head of Marketing

From the word go our project was a huge success with strategies. Our new website is everything that we were looking for and more. The team at strategies showed their understanding and capabilities from start to finish hitting the brief and successfully meeting our tight deadlines in the process.

Tom Palmer Marketing Executive

Strategies have been a pleasure to partner with throughout the entire process and the end results have been a testimony to how hard the team have worked. They took the time to understand what we wanted from our new recruitment website and then made additions based on their own expertise. As a result we have been left with a polished, user friendly site and all for a great price.

India Stock Marketing Manager

Throughout the process everyone at Strategies were amazing. They listened to what we wanted and advising us accordingly. If we asked a question they came back to us – sometimes within seconds. They were patient too. If we didn’t understand anything they were happy to explain.

Bill Bates Business Manager

We have worked closely with the team at Strategies who took time to fully understand our website design brief. They have always been happy to help and very supportive throughout the design and creation of our website. We love our website.

Michelle Brightly Managing Director

Get Started

Ready to make your careers site your best hiring tool?

Book a free consultation with our team. We'll review your current site, discuss your goals, and give you an honest view of what's possible, no pressure, no hard sell.

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