At Strategies we specialise in creating powerful, custom recruitment websites designed to connect employers with top talent. We utilize WordPress, a flexible and robust platform that allows us to create truly unique, fully tailored solutions for our clients. Here’s a step-by-step look at our process.
Step 1: Define Your Goals and Audience
We start by understanding your unique goals and the audience you’re trying to reach. We chat with your team to figure out what you want from your website. This could be drawing more candidates, boosting your brand, or making your recruitment process smoother. Knowing your goals helps us form our approach.
Equally important is identifying your target audience. Are you aiming to attract job seekers, employers, or both? This crucial step ensures your website will resonate with its intended users.
Step 2: Design
Once we know your goals and audience, our talented designers start crafting a unique design from scratch. We don’t use ready-made themes. Instead, we design your website’s appearance from the ground up to match your unique brand and appeal to your audience.
We know that mobile browsing is now a big deal, so we focus on making the site work great on mobile devices first. Then, we tweak the design for bigger screens like tablets and desktops.
Our design process involves collaborating closely with your team. We consider your brand identity, the unique attributes of your business, and the preferences of your target audience. Then it’s time to craft a design that is intuitive, engaging, and streamlined, making sure it doesn’t just look good, but functions seamlessly for your users too.
Step 3: Refine
Once the initial design is complete, we take the time to refine it. We take on board feedback from your team and test users and keep tweaking the design until you’re happy. We meticulously look at every aspect of the design to ensure that it not only looks good but also offers a seamless user experience.
Step 4: Development
The development phase is where the initial design is transformed into a fully functioning website. Our expert developers employ the latest technologies and standards to bring your unique recruitment website to life.
We integrate advanced recruitment features and software to create a bespoke, high-performing platform. From custom job listing modules and powerful search tools to advanced filtering capabilities, we ensure your website has all the functionality required to meet the needs of your users.
In all stages of the development process, we adhere to best practices in coding, ensuring that your site is robust, secure, and performs flawlessly across all devices and browsers. Our development team works meticulously, paying attention to every detail to guarantee an efficient, error-free website that stands the test of time.
Step 5: SEO
We understand the paramount importance of SEO – it’s not enough to just build a stunning website; it needs to be easily discoverable by your target audience. Hence, we take a holistic approach to SEO, ensuring every element of your site is optimized for search engine visibility.
If you’re moving from an old site to a new one, we offer complete SEO migration services. This process protects your current search engine rankings and transfers them to your new site. We carefully move old URLs to new ones, set up the right redirects, and ensure that all your valuable content is still visible to search engines. We aim to make the move to your new recruitment website as smooth as possible, keeping, and even improving, your online visibility.
Step 6: Test
Before your website goes live, we carry out comprehensive testing. This includes checking the site on various devices and browsers to ensure a responsive design, verifying that all links and functionalities are working correctly, and making sure that the SEO elements are correctly implemented.
Step 7: Review
After the testing phase, we conduct a thorough review of your site. We invite your team to explore the site and provide feedback. We check the user journey, assess whether the messaging aligns with your goals, and verify that job listings are easily accessible and straightforward to apply to.
Step 8: Launch
Once you’re completely happy with your website, it’s time to launch. We support you in announcing your new site through your chosen communication channels and provide post-launch monitoring to ensure everything runs smoothly.
We believe that a successful recruitment website is an ongoing collaboration. We’re with you every step of the way, providing expert guidance, innovative solutions, and constant support. Ready to create your bespoke recruitment website?