Recruitment Website
IPS Group
IPS Group has been placing insurance, pensions and finance professionals since 1970, from offices spanning London to Shanghai. Their global group website needed to match a reputation five decades in the making.
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Five decades of authority, not a link of it lost
Bringing a global group with multiple established brands onto one flagship website is as much an SEO challenge as a design one. IPS had built serious domain authority over the years, so we migrated more than 10,000 links, each one manually, to make sure rankings were protected and improved rather than put at risk. Around that foundation we designed a site that pushes boundaries, from Memoji-led team pages to animation that brings every section to life, shaped by a discovery day with every director in the group so the final site reflected the whole business, not just one voice.
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