eCommerce Website
Pleesecakes
Pleesecakes turned two ex painter-decorators into the UK's leading custom cheesecake company, with a cult Instagram following, a Dragons' Den appearance and deliveries to Clarence House. Selling fresh, outrageous desserts online takes more than a pretty shop, and we built the whole thing.
About
A storefront as loaded as the cheesecakes
Pleesecakes’ products are showstoppers, piled high and made fresh, and that freshness is exactly what makes selling them online hard. We delivered the complete package: brand and social media design to match the personality of the business, a fully functional eCommerce storefront, custom shipping with delivery radius limitations so fresh products only sell where they can actually arrive fresh, and seamless checkout through Stripe and PayPal.
The challenge
Fresh desserts don't travel like t-shirts
Most online shops can sell to anyone, anywhere. A fresh cheesecake business can’t: a product made this morning has a hard limit on how far it can go, and a checkout that happily takes an order it can’t fulfil creates a refund, a complaint and a disappointed fan. Pleesecakes needed an eCommerce platform that understood geography, taking orders only where delivery genuinely works, with different shipping rules for different products, all wrapped in a brand experience as fun as the cheesecakes themselves.
The solution
Geography-aware eCommerce, personality included
We built the Pleesecakes storefront from the ground up, with custom shipping logic at its core: delivery radius limitations that check where a customer is before the shop promises what it can deliver, and shipping rules tailored to the products in the basket. Checkout runs through both Stripe and PayPal, letting customers pay however they prefer, with no friction between craving and confirmation. And because Pleesecakes is a brand born on social media, we designed for that world too, developing the brand and social media design alongside the site so every touchpoint, from Instagram to order confirmation, feels unmistakably Pleesecakes.
The impact
Built to sell what others can't
Pleesecakes got what very few dessert companies have: an online shop that handles the hardest part of their business model automatically. Customers order with confidence, the team fulfils without geography headaches, and the brand’s larger-than-life personality carries through every screen. From viral Instagram posts to a fully-fledged online business, the platform gave the cheesecake revolution somewhere to sell.
