It is a well known fact that candidates are relatively fickle characters and time saving is high on their priority of web surfing practices.
It’s also a well known fact that the best candidates are those that are already within employment which makes speed of content delivery paramount to the success of your recruitment website.
When searching employment opportunities candidates will more often than not turn to the trusty search engines, Google, Bing etc
Google statistics show that candidates will search for their relevant job sector coupled with a regional location (“Digital Marketing jobs in London” for example) hoping to be greeted by a list of vacancies for which to review and apply.
By delivering the correct results the candidate bounce rate (the percentage of visitors to a particular website who navigate away from the site after viewing only one page or have no interaction) is reduced significantly and they are more likely to interact with the recruitment website by way of making an application or setting-up a targeted job alert than if they are greeted by the homepage of a recruitment website where they need to search again.
So how do Strategies achieve this?
Our Jobweb system is built with intuitive search engine optimisation (SEO) features as standard to the core website build.
Jobweb automatically generates vacancy landing pages based on the vacancy categorisation which is extracted from each client during the project management of each recruitment website build. The landing pages are intuitive and will automatically populate H1 Tags, Header Titles, Meta Data and URL structure to be relevant for each connotation of search criteria.
An example of this can be seen below:
https://www.uxbridge-employment.co.uk/browse-jobs/middlesex/administration/permanent/ (landing page for Permanent Administration Jobs in Middlesex)
This means that Google (and the other search engines) will be 100% clear on the content of these pages and will be able to index accordingly. Obviously some of these pages may require additional SEO services in order to appear higher in the search placement rankings.
So what next?
If your website is not built with the quality of technology that enables this paramount piece of functionality then you could be missing out significantly on a large number of candidates who are either unable to find you or are simply bouncing from your site.
Please feel free to speak to a member of the team at Strategies to find out how we can help.