Recruitment Website
X4 Group
X4 Group is a global STEM talent partner with four specialist brands spanning technology, life sciences, engineering and capital markets. Their group platform was built to do something ambitious: give every brand its own identity while keeping one unmistakable X4 story.
About
One group, four brands, built for where the business was heading
When X4 first came to us, their website didn’t represent the business at all, and X4 had big plans. We rebuilt their platform around a clear user journey that routes candidates, clients and future consultants to exactly the right place, with each of the four X4 brands given its own colour palette, menu structure and tailored job listings within a coherent group identity.
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The challenge
A fast-growing business with a website holding it back
X4 were growing quickly, but their old website told none of that story. It didn’t reflect the calibre of the business, didn’t showcase the culture that attracts top consultants, and couldn’t accommodate X4’s plan to develop its sectors into distinct brands. The new platform had to work three ways at once: winning clients, attracting candidates, and selling X4 as a place to build a career.
The solution
Distinct brands, one seamless journey
We completely reworked the X4 platform around purposeful user journeys, so anyone landing on the site can direct themselves to relevant content instantly. Each of the four brands received its own unique colour palette, logo treatment, menu structure and job board, letting X4 tailor content and vacancies by specialism while keeping everything in step with the group design. Crucially, the platform was built for constant growth and development, ready for wherever X4’s ambitions took it next.
The impact
A platform that grew into a global group
The proof is in what X4 became. The brand structure built into the platform has matured into four fully-fledged specialist businesses, X4 Technology, X4 Life Sciences, X4 Engineering and X4 Alpha, supporting a group that now operates from hubs in London, New York, Devon and Berlin. The website gave X4’s growth somewhere to happen.
