Membership Website
SMMT
The Society of Motor Manufacturers and Traders is one of the UK's largest and most influential trade associations, the voice of an industry spanning manufacturers, tech firms and the entire automotive supply chain. Strategies has been a digital partner to SMMT for over 15 years, and counting.
About
The voice of UK automotive
SMMT exists to represent its members to government, media and stakeholders, which means its digital platforms carry serious weight: industry data, news, events and member services all depend on them. Across more than 15 years of partnership, we’ve delivered SMMT a bespoke WordPress website combined with our specialist membership software, and we continue to support the organisation today.
The challenge
Serving members, media and government from one platform
Few websites work harder than a major trade association’s. SMMT’s platform has to deliver up-to-date industry news and data to the public and press, promote a packed events calendar, and give member organisations secure access to services and intelligence, all while remaining simple enough for the SMMT team to update daily. Off-the-shelf tools couldn’t cover both halves: an approachable public website and heavyweight membership functionality behind it.
The solution
The best of both worlds, by design
We built SMMT a bespoke WordPress website that reflects the organisation’s standing and values, structured so the tools and information critical to members are easy to find and easy for the team to update. Behind it, we integrated our specialist membership software, giving SMMT powerful member management without sacrificing the friendly, flexible CMS the team works in every day. Over fifteen years of partnership means we understand the organisation deeply, and our work has evolved alongside it.
The impact
A partnership measured in decades
Our platform has served SMMT through years of industry change, keeping members informed, events full and the association’s influential voice online for press and public alike. And the partnership continues: SMMT remains a Strategies client today, proof that what we value most isn’t just launches, but relationships that last, with organisations whose members expect nothing less than excellence.
