The SMMT brief
The Society of Motor Manufacturers and Traders (SMMT) is one of the largest and most influential trade associations in the UK. It exists to represent and support its members interests to government, the media and other stakeholders.
To do this SMMT provides its members with up to date news and industry data as well as regular events and advice services and they needed an online presence that would aid these efforts. This means that the SMMT needed both a good looking and easy to use website backed up by powerful membership software that was able to support them help the SMMT help their members.
What we did for the SMMT
At Strategies we have worked with the SMMT for over 15 years and have a deep understand of the needs of their organisation. Working together we were able to create a new website design on the WordPress platform that reflected their values and who the SMMT are while making sure that the tools and information that is critical to their membership was easy to find and easy to update.
To back up their membership services we integrated our specialist membership software in to their new WordPress website. This solution allows SMMT to have the best of both worlds, an easy to use and well designed website CMS supported by a powerful members software.