The Optima brief

To create a slick and functional website for people in Leatherhead and the surrounding areas. Optima made it clear from the outset that their previous site wasn't working from them, not only from a lack of design but also a lack of functionality and the deployment of a system that they could not manage themselves.

We were tasked with coming up with a slick new design, one that wasn't too flashy but featured all of the content in a engaging way and also provided users with the simplest journey possible.

In addition to this we created new branding guidlines for their logo which was to be used throughout all marketing materials, it was importatnt that the old logo wasn't completely changed but updated to better represent Optima as a business. We also created a number of interactive documents and a brochure which refelected the new site design.

What we did for Optima

Our first step was to reproduce the Optima logo as this was going to be used throughout all branding materials. When this was complete, we designed over 15 pages for Optima, all with unique styles and features.

Once we had a solid design that Optima were happy with, we quickly moved onto functionality. The key area here was with job searching and categorisation, ensuring that candidates can have a smooth user journey and be able to quickly apply for jobs, especially from a mobile phone.

Optima already were ranking very well for specific key words in their local area and it was crucial that this didn't change with a new site. With our SEO set up we were able to ensure that all links were imported to the new site and all job categorisation was set up in a way that it could be easily optimised.

A word from Optima Recruitment

"I have absolutely no hesitation in recommending Strategies for web design work. They surpassed all my expectations from the initial sales meeting right through to on-going after care and support. Nothing was too much trouble, no matter how many times we went backwards and forwards changing the design, content and layout – with the added bonus of creative input and advice which I wasn’t expecting. A great company and team, knowledgeable, creative and patient. I’m so pleased I found them."

Sarah Carr - Optima Recruitment - Director