The CG brief
CG Consultants came to Strategies with a simple request, to create a stunning and modern looking website. Strategies were also commissioned to help with all company branding which all stemmed from the new logo design.
Strategies came up with a fresh design for CG’s new site, which featured a lot of modern ideas and features to help ensure CG would stand out from all of their competition. In particular, the new menu approach meant that CG could have a very clean looking site, with the most relevant calls to action always visible.
It was also very clear that CG liked the animation that Strategies had been doing for a number of other sites and wanted to incorporate that into their site. This allowed Strategies to offer new and unique animations to always engage the user, this wasn’t only viewport animations but constant icon animations which is very simple but effective at attracting users.
What we did for CG
It is always a joy to work on a site that allows us to push our limits and test out new features and functionality that haven’t been tried before. CG gave us the freedom to explore many new design features, in particular, the menu. It is often the case that companies have a normal menu or sometimes a responsive one, however, even that can become mundane. The menu we built for CG contains far more than just pages in a list format, it offers an engaging way for the user to explore the site, whilst always having the most important links to hand.
Making sure that the jobs page is as smart and simple as possible for candidates is always at the forefront of our sites. But ontop of that we wanted to make sure CG had a better experience themselves when adding jobs, as their previous system was far too difficult to manage which made uploading jobs a chore. With our system in place the process couldn't have been made any simpler.
Coming up with a new logo for CG was helpful from a design standpoint, it meant that we could easily use the new branding we provided across the site. Ensuring a consistent experience throughout and also using this brand style to help style the rest of the site.
A word from CG Consultants
"Really impressed with Strategies. Very professional, on point, quick to implement changes and good at giving me a gentle nudge every now and again! Alex has been first class in guiding us through the process and nothing seemed to be too much trouble. We didn’t just want a standard site, but something a little different and unique. They listened to our brief and came up with a design and concept we were taken with straight away. So glad we chose them as our website development partner and absolutely delighted with our shiny new website! Would definitely recommend to others."
Russell Jenks - Managing Director