Business Website
BSS
BSS delivers cyber security, risk and assurance consulting to some of the UK's most highly regulated organisations. Their website had one job: make a firm trusted by banks and insurers look every bit as credible online as it is in the boardroom.
About
A digital brand built on trust
When your clients are FTSE 100 companies, major banks and national insurers, your website is scrutinised like everything else you do. We delivered BSS a complete new digital brand and experience: a distinctive design that stands apart from a conservative market, structured around their three branded service lines and built for maximum search visibility.
View the site
Design
A glance at the new design
The challenge
Standing out in a market built on caution
Professional services websites tend to look identical, and cyber security consulting is no exception. BSS needed a digital presence that would contrast sharply with competitors while never compromising the gravitas their clients expect. Every element, from structure to search optimisation, had to reinforce one message: this is a firm you can trust with your most sensitive risks.
The solution
Distinctive design, disciplined structure
We created a fresh digital brand for BSS with a bold visual approach that cuts through the sameness of the market. Each of the three service lines, CyberAdvise, CyberTestAssess and Cyber3RM, has its own clear home, while customer stories, team profiles and an insights hub build the credibility trail that enterprise buyers follow before ever picking up the phone. Accreditations sit front and centre, assistive technology makes the site accessible to every visitor, and the whole build is optimised for search from the ground up.
The impact
A website that opens boardroom doors
BSS now presents online with the same authority they bring to client engagements. The site showcases work delivered for banks, insurers and FTSE 100 organisations, gives each service line room to sell itself, and provides the discoverability a growing consultancy needs.
