Membership Website
ADS Group
ADS is the UK trade association for aerospace, defence, security and space, representing over 1,700 member companies. Their custom website and MemberWeb platform now handle everything from event bookings to membership renewals, processing over £1m in transactions every year.
About
Two decades of partnership, one powerful platform
Strategies and ADS have worked together for more than 20 years, through merger, growth, and complete digital transformation. What began as a website project is now the operational backbone of the association: a custom-designed public site paired with a secure members area powered by our membership software, handling events, payments, delegate management and member data in one place.
Let's talk
The challenge
An ageing CRM holding a growing association back
ADS had outgrown its systems on every front. The public website had become overly complicated and hard to maintain. Behind the scenes, an ageing internal CRM controlled membership and event processes that increasingly needed to live online. And with over a thousand member companies relying on ADS for events, insight and representation, any replacement had to migrate years of member data without disruption.
The solution
MemberWeb, deployed end to end
We rolled out a full deployment of MemberWeb alongside a bespoke public website. Members now book and pay for events through a secure online system with delegate management built in, while a custom financial integration feeds transactions directly into ADS’s Exchequer accounting system. Every member company and user record was migrated from the old CRM. On the public side, we rationalised years of accumulated content into a clean new structure, with every retired URL permanently redirected to protect search rankings, and supported the team with ongoing SEO workshops.
The impact
From admin burden to online-first association
All major membership transactions now happen on the web, with over £1m per annum processed securely through MemberWeb. Events run smoothly at scale, finance reconciles automatically, and the ADS team spends less time on admin and more time serving members. The platform continues to support one of the UK’s most influential trade associations as it grows.
