Web & Application Development

Why use Strategies for Web & Application development?
We have over 20 years experience building complex web applications and utilise the latest web development software and methodologies in a simple and clear fashion.

Does This Describe You?

We are often amazed by the number of businesses that suffer working with software that was originally intended to assist, improve and speed-up internal processes. We regularly see spreadsheets or Access databases that once stored a few lines of data, worksheets or tables that have exploded out of control over an extended period of time. Initially the spreadsheet or database worked wonders and the business grew because of it, now however things slowly start to go wrong as the system grinds to a halt and the business with it.

In other scenarios we meet business owners and entrepreneurs that have a concept for an online application but they do not understand where to start. They understand their business intuitively but have little comprehension of how to best take an idea and build a secure and well-ordered web-based application from concept. They fail to understand the key planning stages and how to best take an idea and turn it into reality.

We sometimes encounter a business that possesses an online application that has been poorly specified and does not meet the requirements? We often see applications that contain overly complex workflows and masses of functionality that the business does not need and did not specify. We see applications that grown under the excess weight and bloat of all of this poorly written code that no one actually needs.

Does this describe you?

If so do not worry - there is another way!

Custom Web Application Development - The Easy Way

Our in-house web development team has 20 years' experience in the creation of complex, online web applications. Our technical approach has been devised from our experience developing large and complex database-driven applications. Our refined processes now allow us to achieve efficient, flexible and rapid web development.

We listen to your needs and those of your business. All software is developed specifically to meet your needs and no one else's. The systems that we develop and deliver are light, quick and devised to meet your requirements in as simple a fashion as possible. We really do enjoy taking that old spreadsheet or database and turning it into an online application that can really help transform your business.

Our ability to combine technology with creative thinking ensures our customers are delivered cost-effective and dynamic web applications suited to their needs. We ensure that our technology is easily integrated into existing, internal systems. Developing all of the technology from early concept gives us maximum control and flexibility when it comes to adding innovative and customer-defined features. We always endeavour to value to your business processes by becoming an extension of your own team.

Best of all we are nice people, talk plain English and are always available to support you every day.

Project Management

Our team includes web project managers experienced in developing large and complex systems. All of our projects are delivered with the assistance of a comprehensive and functional HTML wireframe prototype of your final application. This enables you to visualise and interact with your application from within your web browser before any development work starts.

Rapid HTML Wireframe Prototyping

Due to the iterative and collaborative nature of this process (working closely with you) we find it by far the best way to tease the functionality requirements from any business or entrepreneur. An application will often change a great deal during this initial phase of design as our client sees the application come to life within the HTML wireframe prototype. Due to the flexible nature of the prototype (it does not contain complex programming or a database) we can rapidly test different approaches to complex elements of functionality and workflows. We can see what works best onscreen, in a web-browser with your users or select group of early client testers.

All of our prototypes are delivered with and underpinned by a comprehensive, written technical specification.

A Varied Development Skill-Set

Our technical personnel are drawn from various different marketplaces and industry sectors helping us to deliver a variety of experience and expertise to any project. We like to keep ourselves ahead of the curve and regularly attend industry events and conferences.

We use a combination of Open Source technologies because we wholeheartedly believe that this delivers the most flexibility, value and broad spectrum of the latest technologies to any project. All development work is undertaken using Zend Framework 2 and a variery of databases including MySQL, Mongo DB and Oracle. We would be delighted to both demonstrate and discuss the best blend of technology for your project.

Cross-Sector

We undertake work in a great number of different market sectors but specialise in the following:

Motor Industry

Aerospace

Recruitment

Defence

Publishing

Security

Consultancy

Space

Home Improvement

Manufacturing

The Process

We do not believe in the "one process fits all" approach. We do have common steps that most project pass through (listed below) but will always customise the process to suit you and your project.

We:

Where We Work

Strategies is located on the Camberley / Frimley borders in Surrey. We have local clients in nearby towns including Farnborough, Aldershot and wider afield in both London and across the UK as a whole. With offices in Surrey, London and Doncaster we are well placed to cater for clients nomatter where they are based. If you would like to discuss your requirements further please contact us and we can discuss your options and a meeting.