Search Engine Ranking Website Audit
Why Order A Website Ranking Audit?
"…we want to rank higher in the search engines." We hear this statement almost every day. The website audit is the starting point for any redesign or attempt to find a solution to this search engine ranking question. A website audit is a valuable investment which will pay dividends for years to come.
Our website ranking audits can be utilised by existing customers as well as organisations that do not host their website with Strategies.
Our audit places your website under our microscope; using our company's knowledge and experience as one of the oldest web development houses in the UK we find the holes and weaknesses that reduce your visibility and ranking to the search engines. We also look at your rivals and provide clear action points to address specific areas within your website that need improvement. Your Webmaster can then make these changes or we can do this for you.
The search engine ranking audit comes in PDF and word format and is between 50-100 pages in length and contains a number of key sections which we will now outline in more detail.
Questionnaire
The first step in the search engine ranking audit is to fill out a survey which tells us what your products are, how you see your product/service and who your competitors are. We use this information to assess the effectiveness of your website's message delovery, its technical quality, the success of the online marketing effort to date and the next steps you need to take.
Content Report
This report assesses the content of your homepage and analyses the search engine ranking effectiveness of your central themes. Good, keyword-rich copy is vital in helping you to achieve high search engine rankings and central terms such as keyword density are examined in the context of your own website. We also look at the content of your rival websites to discover the terms that they use. Combining the best of these strands of information together, we undertake research based on comprehensive user search statistics within the market area to discover the most appropriate keywords and themes to help you better target your copy to the search engines. Make sure that you have the most appropriate content, themes and information layout for your target audience. Use the language and terms that they use.
Linking Report
We examine the current link building strategy of your web site and assess the quality of links to and from the major search engines. We also develop a document, which allows you to cut and paste html to start your own link building strategy that is tailor-made to your circumstances, based on the most appropriate linking terms. Discover how much noise your site is making on the web and implement a strategy to make more.
Structural Report
This report highlights problems that are preventing the search engines from properly indexing or including your website. Are there broken links or pages which are too slow to download? We also examine the code and technology used in your website to ensure that it is not hindering your chances within the search engines. Practical advice and solutions are given where problems are identified.
Technical Report
All web pages are coded in HTML. We examine the technical HTML coding and onpage markup on your homepage specifically and website generally which prevents them ranking high with the major search engines. We make technical recommendations that can be implemented by a developer or us.
Competitor Report
The most time consuming part of online promotion is link building. The competitor audit researches and finds out links obtained across the internet by your top 5 competitors. You can then use this document to view those pages and also request links there, effectively having your rival do the hard work of finding out where the best links are. We also examine and compare your hyperlink choices with those of your competitors, and make suggestions for improvements.
Advertising Report
We examine the viability of a Pay Per Click campaign, coming up with various costings per click for a selection of appropriate terms for a variety of positions. We also investigate the most profitable campaign for your particular circumstances.
Action Points
The audit concludes by grouping the findings of the reports into a summary which is a clear set of action points for you or your web developers to follow in order to improve your search engine ranking.