Search engine strategies
Many businesses will benefit enormously by being listed on the first page of Google or Bing for the key words people search on in their industry. Strategies can guide you through the minefield of SEO and help you maximise you potential.
We focus on building web sites and jobboards with excellent search engine rankings. The process can be summarised in the following sections:
Existing site analysis
There are 2 parts to any program, one is attracting the visitor and the other is converting the visitor into an enquiry.
If you have an existing website we will analyse its search engine attractiveness and advise on what its current potential is. There are 2 parts to any program, one is attracting the visitor and the other is converting the visitor into an enquiry. A site high in Google but that doesn't appeal to the customer or enable them to make an enquiry easily will not achieve your objective.
Target phrase analysis
Before you start SEO it is crucial that we focus on the correct target. The thing we are trying to find is what do people type into a search engine to find your type of company. Often there are many phrases people will use but usually there are a few people will use more. By analysing what competitors focus on and using some of the keyword analysis tools in Google we can quickly come up with an ordered list of the key terms for your business.
On page optimisation
Search engines are simply computers. There are some basics that need to be addressed of using your key target phrases on each page of your web site and the appropriate header and meta tags. There are books written about the format of the header tag alone, we can guide you through the best approach.
Back links
To achieve any level of lasting success, a backlink campaign is a must.
To achieve any level of lasting success, especially with Google, a backlink campaign is a must. The surprising thing is many people have never heard of this. When Google first started its code name was Backrub and the basis of its search methodology was to judge a sites importance by how other people referred to it, a bit like learned papers which are referred to by other learned papers. Many things have changed in the Google algorithm over the years but this idea of backlinks is still the basis of how it judges a site.
To summarise the backlink method it is that a site is judged by how many links there are from other high ranking sites (their pagerank) that are in the same area of expertise. This means if you can get links from everything to your trade association through to directories in your area it will enhance your attractiveness to Google.
We will manage that process for you.
Reporting
As with most things in business you need to track and report on things otherwise you wont know if its working or a good investment. We will provide you with a full set of reports to tell you how you rank on each key phrase in the target search engines and how you are moving on a monthly basis.
Packages
Strategies offer 2 packages for SEO. The standard package which we would recommend as a minimum, that implements an on-page and backlinks strategy and automates the reporting and feedback allowing us to give a very cost effective service. An executive package is available which has its own SEO manager who you can work with on a month to month basis and customises a package exactly to your needs.
